Taylor Harris insures the finest horses in the world. They need a web site that is elegant, easy to use and comprehensive without being too technical.Solution:
Rich use of color and action photography makes it easy for the reader to spend time on the site. The beauty and quality of the horses themselves work to position the company correctly for this market. Copy is clear and succinct, architecture is frictionless.
For this audience who travels a great deal, a mobile strategy puts what is most needed first in a mobile web site that still retains the look and feel of the full site.
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