Hunsucker Goodstein & Nelson PC

Challenge:
Create a new identity, complete with updated website, for a successful, growing law firm. Continue to grow qualified web traffic.

Solution:
We approached the look of the site in two ways. First, and key to the strategy, we photographed the attorneys in three-quarter length natural poses to look warm, individual and engaging, highlighting their energy and commitment. We wanted to distinguish the personal and dedicated approach of this mid-size firm from larger, impersonal firms. Then, using stock photography, we developed a distinct identity for each of the separate practice areas. We backed up the site developed with a comprehensive search optimization effort.

Results:
Excellent organic search placement right from the first month, despite a firm name change, and improvement in generating new business leads.

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