Create a new identity, complete with updated website, for a successful, growing law firm. Continue to grow qualified web traffic.
We approached the look of the site in two ways. First, and key to the strategy, we photographed the attorneys in three-quarter length natural poses to look warm, individual and engaging, highlighting their energy and commitment. We wanted to distinguish the personal and dedicated approach of this mid-size firm from larger, impersonal firms. Then, using stock photography, we developed a distinct identity for each of the separate practice areas. We backed up the site developed with a comprehensive search optimization effort.
Excellent organic search placement right from the first month, despite a firm name change, and improvement in generating new business leads.
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